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Shopper traffic data indicates that visits to physical stores on Black Friday decreased by 52.1% compared to 2019.
December 14, 2020
By: Anthony Locicero
Copy editor, New York Post
Johnson Controls announced that Sensormatic Solutions, its global retail solutions portfolio, released preliminary shopper visit data for U.S. brick-and-mortar retail stores and shopping centers on Thanksgiving Day and Black Friday. Findings indicate that shopper visits resulted in a 52.1% decline in traffic on Black Friday, Nov. 27, compared to 2019. Shopper traffic also decreased by 45.2% week-to-date (Sunday, Nov. 22 – Friday, Nov. 27) compared to the same period last year. ...
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